Professor Noakes has published more than 750 scientific books and articles. He has been cited more than 16 000 times in scientific literature, has an H-index of 71 and is rated an A1 scientist by the National Research Foundation of South Africa. After coming across research which denounced current international dietary guidelines as fallacy, Prof Noakes started researching the effects of carbohydrates, proteins and fats on the human race. His research convinced him that a high fat, low carb diet is the healthiest option for many. After being left frustrated by a decline in his personal health, Prof Noakes has made it his mission to reverse the global trend and redefine the dietary guidelines. The Noakes Foundation is the catalyst for this change. It seeks to reveal what genuine healthy nutrition looks like and, in doing so, make a difference in the lives of millions of people.